Alternative scenarios of green consumption in Italy: An empirically grounded model

Any transition towards a more environmentally sustainable world will strongly depend on people’s willingness to adopt the best available practices. We present here the Consumption Italy (CITA) model, an empirically grounded agent-based model designed to represent household consumption in Italy and to estimate the related greenhouse gas emissions under different environmental policy scenarios. We explored the effect of a price increase for high impact goods and services (e.g., because of the introduction carbon taxes) and of a change of agents’ environmental concern (e.g., because of information campaigns).